Maybe this time it will last longer. If there was a fad in 1993ish, I didn't notice. I have noticed a general increase in interest over the years. At least nowadays I don't have to shlep (sp?) my recycling several blocks to a green bell and no one argues with me about using my own canvas bags (instead of their plastic bags) any more.

But, it really does have the feel of a fad that will get forgotten.